Brand Story
HOW IT BEGUN
Mohammed Al-Qurashi is a person with a wide experience in trade and retail as he’s very passionate about artistic valuable creations that are unique and limited. The CEO, who spent years of his life in the field of retail, founded this brand to make and additional imprint in the market of distinguished premium products. His sons Abdul Majeed and Abdul Aziz were also part of this business, in which each one of them took responsibility of a certain section.
PASSION PASSION
Abdul Majeed took care of the marketing field by monitoring the sales and putting strategies to market the company’s products and spread its name more and more through smart media plans and innovative campaigns. However, Abdul Aziz took responsibility of all the operational tasks and indulged in the market to look for the best locations and sales territories in order to expand towards universality. Abdul Majeed took care of the marketing field by monitoring the sales and putting strategies to market the company’s products and spread its name more and more through smart media plans and innovative campaigns. However, Abdul Aziz took responsibility of all the operational tasks and indulged in the market to look for the best locations and sales territories in order to expand towards universality.
THE VISION THE VISION
That’s how Mohammed Al-Qurashi’s family embarked on a tough, yet delightful journey to make this luxurious, one-of-a-kind brand become real and universal, in which their lifestyle determined their tastes and attention to details and craftsmanship. This brand aims to deliver the finest hand-crafted products, made by using the highest techniques with the rarest materials like old aged oud, and gold in order to satisfy clients that have passion for limited edition creations. That’s how Mohammed Al-Qurashi’s family embarked on a tough, yet delightful journey to make this luxurious, one-of-a-kind brand become real and universal, in which their lifestyle determined their tastes and attention to details and craftsmanship. This brand aims to deliver the finest hand-crafted products, made by using the highest techniques with the rarest materials like old aged oud, and gold in order to satisfy clients that have passion for limited edition creations.
